Paid campaigns that turn attention into orders.
We plan, launch and optimise paid campaigns across the platforms your customers already scroll — testing creative, tightening audiences and putting budget behind what actually converts.
- Weekly
- Optimisation cycle
- Full funnel
- Reach to retargeting
- Open
- Reporting on spend and return
Overview
Why this works.
Ad spend only compounds when creative, audience and landing experience are tested separately. We isolate each one so you know which lever moved the result.
Campaigns are built full-funnel: cold reach to introduce the product, engagement retargeting for the people who watched, and shop retargeting for carts left behind.
Budget decisions are made weekly, not monthly. If a creative stops converting it is retired the same week, and winners get scaled before the audience saturates — so spend always sits behind what is proven to work.
What's included
The full scope of work.
Everything below is handled by our own team — no subcontracting, no hand-offs.
Strategy and budget planning
Spend split across objectives, platforms and product tiers with a target return agreed up front.
Creative testing
Multiple hooks and formats per product, retired or scaled on measured performance.
Audience and retargeting
Interest, lookalike and behaviour-based audiences, plus warm retargeting from video views and shop activity.
Live-session amplification
Paid boosting timed to your livestream slots so traffic lands while the host is on air.
Reporting
Spend, orders, cost per order and return, reviewed with you every month.
What you receive
Deliverables, in writing.
- Campaign strategy and budget plan
- Ad account setup and tracking checks
- Creative variants tested each cycle
- Audience and retargeting build-out
- Weekly optimisation notes
- Monthly performance report
- Live-session boosting schedule
- Quarterly scaling plan with budget guidance
Best fit
Who this is for.
- Brands already converting organically and ready to scale
- Shops running livestreams that need traffic on schedule
- Teams whose current ads have plateaued
How it runs
From first call to steady rhythm.
You always know what is happening this week and what it produced last week.
- 01
Account and tracking audit
We confirm pixels, product feeds and attribution are reporting correctly before any spend.
- 02
Test phase
A controlled budget tests creative and audience combinations to find the winners.
- 03
Scale phase
Budget shifts to proven combinations while new creative keeps entering the test pool.
- 04
Review
Monthly read on cost per order and return, with the next quarter's plan attached.
Questions
Performance Marketing, answered.
What brands usually ask before starting this service with us. Tap a question to read the answer.
Who pays the ad spend?
You do, directly on your own ad accounts. Our fee is for management, separate from media spend.
What is a realistic starting budget?
Enough to gather data — we will advise a floor based on your product price and margin during the audit.
Do you produce the ad creative?
We can, through our content team, or work with assets you already have.
How quickly will we see results?
The first two to four weeks are a testing phase — the goal is finding the creative and audience combinations that convert. Scaling follows once the winners are proven.
Which platforms do you run ads on?
TikTok, Meta (Facebook and Instagram) and the marketplace ad tools inside Shopee and Lazada, chosen based on where your buyers already are.
Keep exploring
Other things we run.
Most brands start with one line and add the next once the numbers make sense.
Ready to start with performance marketing?
Send us your shop link and your goals for the quarter. We'll reply within two working days with a plan and a suggested start date.