Live commerce

Hosted shopping streams, in studio and on the ground.

We run daily livestream selling on TikTok Shop, Shopee and Lazada, and take the same format offline into malls, roadshows and brand events. Hosts, scripts, studio, moderation and reporting all come from one in-house team.

BRG Marketing live commerce team at work
1500+
Live sessions a month
3
Marketplaces covered
6–8h
Typical daily air time

Overview

Why this works.

A live session only converts when the host knows the product, the run-down is planned around peak traffic and someone is answering comments in real time. We build all three into every broadcast rather than treating the stream as a one-off event.

Sessions run from our own studios in Kota Damansara and Kuching, or on location at your event. Either way you get the same crew structure: a host on camera, a co-host or floor manager on product, and an operator handling the shop back end while you are live.

Because hosting, moderation and operations sit with one team, sessions adjust in real time — a product that starts moving in the first hour gets pushed harder in the second, and a slow hour triggers a voucher drop instead of dead air. Nothing on the run-down is left to chance.

What's included

The full scope of work.

Everything below is handled by our own team — no subcontracting, no hand-offs.

01

Hosting and casting

Trained hosts matched to your category and language mix — English, Malay and Mandarin — with backup hosts so the schedule never drops.

02

Studio and production

Lighting, sound, backdrop dressing, multi-angle framing and a stable streaming setup tuned for each platform's encoder.

03

Session planning

Run-downs built around hero SKUs, bundle logic, voucher drops and the traffic curve of each platform.

04

Live operations

Comment moderation, order-drop announcements, flash pricing and real-time stock checks while the stream is running.

05

Offline activation

Roadshows, mall atriums and brand events streamed live so the on-ground crowd and the online audience buy from the same session.

What you receive

Deliverables, in writing.

  • Session calendar agreed a month ahead
  • Scripted run-down per broadcast
  • Host, co-host and floor support crew
  • Live comment and order handling
  • Post-session report: watch time, add-to-cart, GMV
  • Highlight clips cut from each stream
  • Host training on your product knowledge
  • On-ground crew for roadshows and events

Best fit

Who this is for.

  • Brands with at least 20 sellable SKUs and stable stock
  • Sellers already listed on TikTok Shop, Shopee or Lazada
  • Teams planning a roadshow or event this quarter

How it runs

From first call to steady rhythm.

You always know what is happening this week and what it produced last week.

  1. 01

    Category and catalogue review

    We study your SKUs, margins and past session data to decide what leads, what bundles and what stays as a closer.

  2. 02

    Host casting and rehearsal

    You approve the host line-up, then we rehearse product knowledge and objection handling before going live.

  3. 03

    Go live on schedule

    Sessions run to a fixed weekly rhythm so the audience learns when to show up.

  4. 04

    Read, adjust, scale

    Weekly numbers decide slot length, timing and product order for the following week.

Questions

Live commerce, answered.

What brands usually ask before starting this service with us. Tap a question to read the answer.

How many hours a day should we stream?

Most brands start with two sessions a day at four hours each, then extend once the conversion pattern is clear.

Do you supply the host or can we use ours?

Either. We can cast entirely from our bench, train your in-house host, or run a mixed roster.

Where does the stock sit?

A working stock set is held at our studio and reconciled with you monthly. Event stock is coordinated separately.

Can you stream from our venue or event?

Yes. We bring the full setup — cameras, lighting, sound and streaming gear — to malls, roadshows and brand events, and run the online session alongside the on-ground crowd.

Which languages can your hosts cover?

English, Malay and Mandarin, with the language mix matched to the audience of each platform and time slot.

Ready to start with live commerce?

Send us your shop link and your goals for the quarter. We'll reply within two working days with a plan and a suggested start date.